Customer Spotlight Photoshoot – B2B Customer Testimonial Campaign
Technology can often feel abstract—especially in the B2B space. As a category-defining leader in observability, Datadog is trusted globally for its innovation, rapid growth, and market leadership. The Customer Spotlight Photoshoot Program brings that story to life by highlighting the real people behind successful Datadog implementations. Through authentic, engaging portraits, we make Datadog’s impact feel both tangible and personal—grounded in real-world outcomes and human connection.
Brand: Datadog
Location: NYC, SF, and more
Producer: Jeff Broder & Taylor Brown
Application: Datadog Design Team
Customer Manager: Shannon D'Arcangelo
Challenges
Balancing Customer’s Individuality with Datadog’s Brand Identity
Maintaining a cohesive, on-brand visual style that reflects Datadog’s identity—while authentically capturing each customer’s unique personality, energy, and story.Consistency Across Diverse Locations
Achieving a uniform look and feel in lighting and production across a wide range of cities and countries, while navigating local conditions and resources.Look & Feel
Mood
The shoot should feel confident, approachable, and polished. We want to highlight each customer’s credibility and authenticity, presenting them as trusted representatives of their organization. The atmosphere on set should be calm, efficient, and welcoming to help customers feel comfortable in front of the camera.Key Words: Trustworthy, Professional, Friendly, Sharp, Natural
Lighting Style
Clean and soft, with minimal shadow.Bright but not flat — maintain subtle dimension.
Balance & Contrast
Avoid harsh or dramatic contrasts.Aim for even illumination that enhances natural textures.
Skin & Detail
Ensure consistent skin tones across subjects. Preserve a natural look with gentle highlights and smooth gradientsVisual Styling
Props
Stools to enable customers posesPosing & Expression
Wardrobe
Camera Framing & Composition
Portrait
Full Body
Group/Interactive